Brands
Our portfolio
We don’t sell our portfolio. We live in it.
The brands below are some of ours and some we operate. Each is a real business with its own customers, its own P&L, and its own place in the building.
Consumer Brands - Built, owned, and operated end-to-end
VARNINI®
Sustainable, made-to-order fashion rooted in Indian textile heritage
VARNINI is our slow-fashion answer to a category that has confused volume with value. Each piece is made to order. Inventory burn is zero. Discounting is forbidden by design.
The brand grew on WhatsApp and Instagram before it touched a marketplace - community-led early access, not influencer push. Buyers wait. Pieces sell out before they’re made. The brand owns its pace.
In Chandigarh, the brand has a dedicated experience studio inside the SellnShip Building - a quiet, deliberate space where the made-to-order ethos meets the customer in person.
Organic Punjab®
Proof-led organic food, from Punjab
A category drowning in claims doesn’t need another “100% pure” label. It needs proof. Organic Punjab is built around traceable provenance, third-party certification, and content that earns trust before it asks for the sale.
The brand sits in the most cynical, most over-claimed corner of FMCG. We’re betting that the next generation of Indian buyers will pay for evidence, not adjectives.
Organic Punjab runs both online and offline at its retail outlet inside the SellnShip Building - where customers can see, smell, and source the produce in person.
Operating Businesses - Operated as brand owner or franchise partner
EV Chandigarh
Multi-brand electric mobility, retailed and serviced from the SellnShip Building
EV Chandigarh is SellnShip’s physical retail operation in the electric mobility category - a multi-brand electric two-wheeler showroom and service centre at the SellnShip Building, with ZELIO as the flagship brand.
The store serves Chandigarh, Mohali, Panchkula, Zirakpur, and Kharar - covering retail and wholesale supply, on-site service and repair, battery replacement, charger service, old-battery exchange, and EV resale. Models start at ₹29,990.
For SellnShip, EV Chandigarh is also our most direct learning surface - daily customer walk-ins, real service tickets, and after-sales operations that teach us how Indian consumers actually buy in an emerging category. That insight feeds the studio.
Technology Ventures - Software and platform builds from SellnShip Labs
vdo.co
Video intelligence for India’s creator economy
vdo.co is a SaaS platform for serious creators - built for the cohort that treats the craft as a profession, not a side hustle. The thesis is simple: India will produce the next billion-view creators, and almost none of them have the analytical tools their Western counterparts take for granted.
We built vdo.co to close that gap.
Selected client work
We protect client confidentiality by default. The brands we’ve worked with span apparel, beauty, footwear, grocery, electronics, SaaS, media, home & kitchen, and more - including some scaled from a few lakhs in revenue to hundreds of crores.
Deeper case studies available on request under NDA.