Engagements
Four ways we work
Every engagement is fixed-scope or fixed-retainer. No hourly billing. No surprise extras.
Pricing below is the floor - the starting point of the conversation. Final fee depends on scope, operating commitments, and timelines. We share a precise number within five working days of the first conversation.
01
Brand Genesis
Zero-to-launch, end-to-end
For founders launching a new D2C brand, services brand, or category play.
You leave with
Strategic positioning and brand thesis
Naming, domain, and trademark filing (drawn from our inventory or fresh)
Identity system: logo, typography, palette, motion
Product structure and packaging direction
GTM plan across marketplace + direct + community
Launch handover: live listings, ad accounts ready, first 90-day operating plan
02
Brand Resurrection
Repositioning, IP cleanup, marketplace overhaul
For existing brands stuck in commoditised positioning, leaking margin, or sitting on weak IP.
You leave with
Position diagnostic: where you are vs. where the category is moving
IP audit and cleanup: domain consolidation, TM filings, conflict resolution
Identity refresh - surgical, not a vanity rebrand
Marketplace overhaul: listings, A+ Content, catalogue logic
90-day handoff plan to your team or transition into Operate-with-Us
03
Operate-with-Us
Marketplace operations retainer
For brand owners who want to stop firefighting Amazon and Flipkart, and start running them like a P&L.
Performance variable is capped, transparent, and tied to specific KPIs agreed upfront.
What we run
Marketplace account management across Amazon, Flipkart, JioMart, Meesho
Listing optimisation, A+ Content, EBC
Sponsored Ads management (SP, SB, SD)
BuyBox monitoring, hijacker takedowns, review management
Catalogue health, returns analysis, monthly P&L view
04
IP & Naming Sprint
Fast entry for founders who already know what they're building
You leave with
Strategic naming: 5 shortlisted, 1 selected with rationale
Domain and trademark search and filing
Access to SellnShip's inventory if a fit exists
A brand brief ready to hand to designers and developers
How we decide whether to take on work
We say yes when
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The category has room for a real brand, not just another listing
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The founder is decisive and respects the craft
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The economics let us do the work properly
- +
The thesis is interesting enough that we'd talk about it at dinner
We say no when
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The brief is "make us look like [competitor]"
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The founder wants 10 options when they should want 2
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The brief is "we just want a website" with no brand thinking behind it
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The price is right but the project will produce work we won't be proud to show
We turn away more work than we take. It’s how we keep the standard.
What an engagement looks like
First conversation
45 minutes, no charge, no slides.
Scoping note
A written proposal with scope, timeline, fee, and what success looks like.
Kick-off
Working sessions, decisions documented, no committee design.
Build
Weekly checkpoints. You see work in progress, not just polished reveals.
Handover
Live assets, working accounts, documentation, and a 30-day support window.
Start a conversation.
Start a conversation